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No one's clicking the link in your profile. Here's why... and what to do instead.

For small businesses that rely on social media for marketing, one of the most frustrating things about Instagram is the inability to include direct links in posts.

It goes like this: You have an amazing product to share, but your followers have to navigate to the “link in bio” or hope they catch your stories at the right time to click through. It’s a lot to ask when people are in their scrolling groove, and to be honest, no one wants to interrupt that flow.

Instagram is designed to keep people in-app for as long as possible, so they’re not going to make it easy for users to click out. And frankly, it’s a bit of a hassle to leave the feed, find the bio, and search for the right link. Most people just don’t bother. The extra step to leave the app and go hunting for a link feels like too much work.

That’s where ManyChat comes in.

If you haven’t heard of the app, you’ve probably seen it in action (e.g., Comment “HELLO” to get the link in your DMs!). ManyChat sends an automatic DM with a link whenever someone comments on your Instagram post with a specific word — which means no need for the “link in bio” runaround. This keeps users engaged in the app, which Instagram’s algorithm loves.

Not only does it make things simpler for your followers, but it also boosts your engagement. When people leave comments to trigger that automatic DM, it signals to Instagram that people are interacting with your content. The more comments, the more the algorithm loves you, and that means more eyes on your posts. It's a win-win: you keep people in-app, Instagram’s algorithm pushes your content to more users, and your audience gets quick access to what they’re looking for.

ManyChat is a game-changer for small businesses. By automating Instagram interactions, it allows owners to easily deliver links, promotions, or important updates directly to their audience’s DMs — without relying on the dreaded “link in bio” that typically goes unnoticed. This seamless interaction keeps users engaged, drives more conversations in the comments (which boosts engagement), and helps the Instagram algorithm work in your favor.

If you’re a small businesses with limited resources, take note: ManyChat is an efficient way to boost visibility and reach more potential customers — while still keeping everything within the app.

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This week: finding the real you, finally figuring out where your $$$ went, and crossing the line (almost).

HOP ON THESE TRENDS:

If I was your Instagram strategist, here are 3 Reels I’d encourage you to recreate for your brand: