Have you noticed this?! It's blowing my mind.
The “Secret” Trick Influencers Are Using That You Can Too
Today I want to talk about something that’s not directly about paid ads, but 100% affects how business owners should think about posting on Instagram right now.
We’ve all felt the shift: Instagram has gone full TikTok-mode. The algorithm’s main job isn’t to show people the latest from accounts they follow, it’s to show them content they’ll engage with and share… no matter who made it. Which means your posts are landing in front of more strangers than followers.
And here’s the kicker: the bigger your account gets, the less likely it is that your existing followers will see everything you post. That “don’t post the same thing twice or you’ll annoy people” advice? Totally outdated.
In fact, some of today’s most successful influencers are reposting and repackaging the same ideas over and over and over. And thriving.
Example #1: Olivia Craynon
Olivia’s a mom of four in Ohio who shares lifestyle and fashion content. She’s figured out a winning carousel format and she posts that same carousel again and again.
We’re talking:
Same concept, sometimes new cover photo, sometimes not. Each time? Great engagement, great reach, and sales rolling in from her affiliate links. Why? Because each time she posts, the algorithm serves it to new audiences.
Your takeaway: If you have a post that performs well, recreate it. Change the opening photo, tweak a caption, or swap one example, and post it again. The people seeing it aren’t the same ones who saw it the first time.
Example #2: Ryan Michaels
Ryan batches videos of himself in front of the camera, then reuses the exact same footage over and over by just changing the text overlay. Some get 80 million views, others less than 10K, but he’s not precious about it.
He also posts up to 20 times a day. (Not saying you need to!) But he’s treating Instagram like TikTok: quantity, variety, and a willingness to experiment.
Your takeaway: Instead of shooting 10 totally new videos, shoot one or two strong pieces and test multiple hooks or captions. The magic is in the variation, not the volume.
How to Use This for Your Business (Without Becoming a Full-Time Influencer)
You don’t need to post 20 times a day. You don’t even need to post every day. But you do need to loosen your grip on the idea that your feed has to be a perfect, polished portfolio.
Here’s how to start:
Audit your past top performers – Look back at your last 3–6 months. Which posts got the most saves, shares, or comments?
Pick 2–3 to recreate – Keep the core idea, but tweak the visuals, hook, or angle.
Repost with confidence – Remember, most people seeing it will be brand new to you.
Batch & vary – Film or photograph in one sitting, then make multiple versions with small differences in copy or layout.
The Big Mindset Shift
Your grid is no longer a museum. It’s a lab.
If you want growth, you need to think like a scientist: test, tweak, repeat.
Because in 2025, your next customer is way more likely to find you through a single great post the algorithm serves them, not by scrolling through your perfectly curated profile.
So give yourself permission to experiment, recycle, and reimagine your best content. The algorithm isn’t bored. And your future customers haven’t seen it yet.
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These are the hacks that actually gets results!