Perfection is Overrated—Just Post It

Stop aiming for viral and start building real connections.

If the thought of every Instagram post needing to be a viral hit is stressing you out, let’s shift that perspective. Yes, consistency is key in building your social media presence, but it’s also important not to take the content creation process too seriously. The truth is, pressing "post" is often more beneficial than waiting around for that 'perfect' post.

Embrace the “Good Enough”

In the world of Instagram, where trends and audience preferences change rapidly, it’s more crucial to keep the content flowing than to nail every post perfectly. Sometimes, something you might consider not your best work could resonate surprisingly well with your audience. The important part is to keep experimenting, keep posting, and use your results as a learning tool.

Every Post Counts

Even when a post doesn’t perform as expected, remember, it still reaches people—your audience, potential customers. Each interaction provides valuable insights into what your followers respond to. And yes, while we all love seeing those big engagement numbers, not every post will be a chart-topper. That’s perfectly okay. Every piece of content contributes to understanding your audience better and refining your strategy.

Consistency Builds Connection

Consistency doesn’t just help with algorithm favorability; it builds a narrative with your followers that enhances brand trust and loyalty. By maintaining a regular posting schedule, you signal reliability and establish your voice. And remember, it’s okay to mix things up. Try new types of posts, jump on different trends, and don’t be afraid to think outside the box. You’ll never know what can work if you don’t try.

Reflect and Adapt

After you post, take the time to review the performance. Not every post will set your analytics on fire, and that’s an integral part of the learning curve. Use your data to see what works, what doesn’t, and how you can adjust. It’s all about that sweet spot between creativity and strategy.

So keep hitting that post button. Your journey on Instagram is about growth, learning, and connection—not just perfection. Each post, no matter its reach, plays a part in sculpting your brand’s success and resonance with your audience.

---

This week: getting “caught”, how to be a “rich girl”, and describing “the suspect”.

HOP ON THESE TRENDS:

If I was your Instagram strategist, here are 3 Reels I’d encourage you to recreate for your brand: